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Everest's Marketing Plan

For one of my final game design units at QUT, I was supposed to choose a project that would help me demonstrate my skills in marketing to future employers. In the end, I decided to choose a marketing plan. The marketing plan is for an imaginary company called Everest who is looking to publish a smartphone game called Revelation. The marketing plan is divided into 7 sections:

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1. Marketing Objectives

2. Product Overview

3. Situtation Analysis

4. Target Market

5. Distribution

6. Pricing

7. Promotion

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